How we create our yearly Brand Campaign
We are the brand team , every year we join forces with internal stakeholders and external agencies to create our Tipico Marketing Campaign, setting new standards and pushing boundaries. As Germany's leading sports betting provider, we are dedicated to delivering the ultimate betting experience, making every moment as exciting as possible.
No two days are the same, but one thing remains constant: our commitment to excellence. Each year, we reinvent our brand campaign with fresh spots and visuals that captivate and engage our audience.
Our goal? To present our brand and offerings in the most appealing, engaging, and interesting way.
As our industry knowledge and product expertise grow, so do our ambitions. We embrace new challenges, continuously striving for success and ensuring each campaign surpasses the last.
Planning kicks off in spring or early summer, where we decide whether to partner with a trusted agency or explore new collaborations. This involves thorough research, goal setting, and needs assessment to find the right partner.
Our collaboration with the agency begins with a detailed briefing about who we are and our vision for the new campaign. The agency then develops creative concepts and suggestions for the storyline, look and feel, and overall concept, which we refine together. Together, we refine these ideas until we have a finalized approach. Production then kicks off, involving location scouting, hiring actors, and assembling a top team for execution.
Once production wraps up Production, our Brand Execution Team steps in. Our graphic designers work on visuals and print materials, while the content team devises strategies to bring the campaign to life across our social media platforms and Tipico retail shops. With the help of our media agency, the campaign also makes its way to TV broadcasts on networks like Sky, DAZN, and other football-related media.
Through the close collaboration of our dynamic teams, with insights, strategy, and creativity, we are elevating excitement with every campaign!