Tipico
Love the game. Live the passion. Lead the way.
Own
The Game
Our Story
Our story began with three students, a bold idea, and a small betting shop in Karlsruhe, Germany. Since then, we have become Germany’s market leader in sports betting, and expanded our offices across the world.
Up to 2004
THE RUN UP
Up to 2004
Pre-2004
- Three students create the “Tipico” model: “The customer should get the best sports betting experience”.
- They open the first shop in Karlsruhe.
2004
- Tipico is founded, and our headquarters are set up in St Julian’s, Malta. Our focus remains on Germany.
- We receive our EU-wide sports betting license. One betting shop becomes hundreds.
2005-2010
RAPID GROWTH
2005-2010
- We hit 500 franchise shops, with several hundred employees.
- Our website launches in 2005 for fans to bet online.
- In 2010 Tipico partnered with a Bundesliga club for the first time.
2011-2020
Innovation and Expansion
2011-2020
- In 2011, we launch our first smartphone app, so customers can bet on the go.
- Tipico is expanding its partnerships, including Oliver Kahn, FC Bayern München and the Bundesliga.
- We are the sports betting market leader in Germany and #1 in German App Store.
- CVC Capital Partners takes over the majority of the Tipico Group.
- Opened the Tipico Tower in Malta & Tipico Campus in Karlsruhe, our hubs for innovation and collaboration.
- In 2020, we are among the first operators to be granted the German sports betting licence.
2021 – TODAY
Conquering New Markets
2021 – TODAY
- Entered the US market, broadening our global footprint.
- Secured new licenses for Tipico Games in Germany.
- Became an Official Partner of the DFB Pokal and DFB Women’s Pokal.
- Sold our award-winning US tech platform and made strategic investments in Austria.
OUR VALUES
Our four core values guide all we do. Explore each one to learn what matters most at Tipico.
TRUST
TRUST
The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we are no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it is our expectation for our people, products, and services. We also trust you and give you space for collaboration and creativity with pace and impact.
PROGRESS
PROGRESS
Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development as you build your knowledge of our industry, products, and technology. It is not a guaranteed ticket to the top, but we will help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!
PASSION
PASSION
We are bound together as One Tipico by our passion. We have an unstoppable hunger to win, driven to create exciting moments in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we connect with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.
Our Vibrant Culture
Life here is vibrant and dynamic. Together, we are more than a team; we are a force united by our shared values, ready to take on any challenge and celebrate every victory. We are down-to-earth and real, with the competitive spirit to be champions We live our values through these 4 slogans: Win High as a Team, Own the Game, Get Better Every day and Excite the Arena. Every day is different at Tipico. We like it that way!
The Winning Difference
Diversity breeds victory. Our culture is open, curious and accepting; we value viewpoints from all walks of life. Belonging is about uniting different backgrounds, beliefs, and experiences in an environment where everyone feels valued. With 50+ nationalities in our team globally, we celebrate each other’s unique, real personalities, making us stronger, together.
BACKSTAGE @ TIPICO
Our dynamic teams share their insights on how they bring their best wherever, and however, they can. To become a Champion!
GO BACKSTAGE
