Tipico
Love the game. Live the passion. Lead the way.
We maximise
Spannung
Our Story
Our story began with three students, a bold idea, and a small betting shop in Karlsruhe, Germany. Since then, we have become Germany’s market leader in sports betting, and expanded our offices across the world.
Up to 2004
THE RUN UP
Up to 2004
Pre-2004
- Three students create the “Tipico” model: “The customer should get the best sports betting experience”.
- They open the first shop in Karlsruhe.
2004
- Tipico is founded, and our headquarters are set up in St Julian’s, Malta. Our focus remains on Germany.
- We receive our EU-wide sports betting license. One betting shop becomes hundreds.
2004 - 2009
WAY TO THE TOP
2004 - 2009
- We hit 500 franchise shops, with several hundred employees.
- Our website launches in 2005 for fans to bet online.
2010 - 2015
PARTNERS WITH THE BEST
2010 - 2015
- In 2010 Hamburger SV becomes our first Bundesliga club partner.
- In 2011 we launch our first smartphone app, so customers can bet on the go.
- In 2013 goalkeeping legend Oliver Kahn becomes our brand ambassador.
- In 2014 we become “Official Premium Partner of the Austrian Bundesliga.” The top football league in Austria now carries the name of “Tipico!”
- In 2015 we become official partners of Bayern München.
2015 - Today
CONTINUED SUCCESS
2015 - Today
- In spring 2016 CVC Capital Partners take over the majority of our shares.
- In winter 2016 we open our 1000th betting shop in Germany. We are now the frontrunner in the German sports betting market.
- In 2017, we cover more than 50% market share in sports betting.
- In 2018 we become the official sponsor of the Bundesliga and 2. Bundesliga (the German football league).
- In 2019, Tipico begins another expansion of the business, and opens an office in New Jersey to enter the US sports betting market.
- In 2020, we are granted a German sports betting licence.
- We now run a shop network of 1200+ shops, with 1800+ staff members.
- Worldwide we have 6,000+ people across the whole Tipico Group and network, Maximising Spannung every chance we get!
OUR VALUES
Our three core values guide all we do. Explore each one to learn what matters most at Tipico.
TRUST
TRUST
The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we are no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it is our expectation for our people, products, and services. We also trust you and give you space for collaboration and creativity with pace and impact. Your loyalty will eventually earn you freedom, so you can Maximise Spannung in every moment of your working life.
PROGRESS
PROGRESS
Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development as you build your knowledge of our industry, products, and technology. It is not a guaranteed ticket to the top, but we will help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!
PASSION
PASSION
We are bound together as One Tipico by our passion. We have an unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we connect with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.
Our Vibrant Culture
Life here is electric. We unite in Trust, Progress, and Passion, fiercely Maximising Spannung. We are down-to-earth and real, with the competitive spirit to adapt, achieve, and celebrate. Every day is different at Tipico. We like it that way!
The Winning Difference
Diversity breeds victory. Our culture is open, curious and accepting; we value viewpoints from all walks of life. Belonging is about uniting different backgrounds, beliefs, and experiences in an environment where everyone feels valued. With 50+ nationalities in our team globally, we celebrate each other’s unique, real personalities, making us stronger, together.
BACKSTAGE @ TIPICO
Our dynamic teams share their insights on how they Maximise Spannung wherever, and however, they can.
GO BACKSTAGE
