Tipico Sports Bar

The Ultimate Sports and Dining Experience

It all starts with an idea—and that’s exactly how our Tipico Sports Bar came to life. What began as a vision quickly evolved into a fully realized concept: a place where fans could gather not just to watch the game, but to live it.

Launched as a project in 2023, our goal was clear from the start—create the ultimate sports and dining experience in time for the Euro Cup 2024. We wanted to build something unique, something that complements our successful shop design while standing independently. That meant developing a new point-of-sale concept and approaching every element with fresh eyes.

To bring this vision to life, we partnered with the same creative design agency behind our shop concept. But this time, we challenged them to think differently. Mood boards were developed to capture the desired look and feel, rooted in sports culture and built around the fan experience.

At the heart of our approach was the fan. We focused fully on what matters most: the bar and the screens. We wanted our guests to enjoy the action from every seat, that’s where our two-level stadium-style seating came in—designed to ensure that everyone has a perfect view of the action, no matter where they sit. For our VIP guests, we added an extra layer—custom sound and content options for a truly premium experience.

Building something this ambitious took more than ideas. It took careful planning—from researching global sports bar concepts to finding the perfect location, from designing the signature TV wall to sourcing reliable manufacturers for our custom elements. Every decision—from the layout to lighting—was made with purpose.

Of course, no sports bar is complete without great food. We created a menu of American-inspired favorites, focused on quality, comfort, and flavor. From juicy burgers and loaded nachos to crispy wings and sides, our offering is designed to elevate the fan experience. We also provide an extensive selection of snacks and beverages—from classic bar bites to premium drinks—so there’s something for everyone. Behind the scenes, we built solid processes, from sourcing trusted suppliers to implementing a smooth, efficient service flow.

We launched targeted social media campaigns to raise awareness and connect with locals. We even teamed up with the local basketball team—inviting their fans to join us when the team plays away games, turning our bar into their home court.

Today, Tipico Sports Bar is more than just a place to eat and drink—it’s a fan zone, a gathering space, a community. It’s where sports come alive, an arena of energy and emotion. It’s where our values come to life—and where we excite the arena.