SEO Manager – German speaking (m/f/x)

Key Responsibilities

What you will do: 

As an SEO Manager at Tipico you are responsible for the successful strategy and implementation of SEO initiatives. You will work closely together with another SEO Manager, as well as the content team and external partners and focus on content related topics. In addition to optimising the sportsbook blog, you will also optimise Tipico’s casino and sportsbook website on a daily basis.

  • Strategy and implementation of SEO strategies with a strong focus on content related SEO
  • Development of new SEO content assets (landing pages, images, texts, etc.) and SEO-driven content strategies
  • Onsite analysis of landing pages to optimise all SEO relevant factors and lead generation
  • Keyword research and optimising SEO texts and any existing content in WordPress and other CMS platforms that we use
  • Bringing new topics forward to the editorial team. This could be based on keyword analysis and tools such as Searchmetrics contentexperience
  • Technical SEO such as index management, meta tags and URL optimization
  • Competition and environment analysis
  • SEO consultant to internal colleagues and other departments
  • Copywriting & Editing for SEO purposes


What you offer: 

  • Ideally, you have a degree in marketing, digital media, communication (not a must) or a comparable education (freelancers are welcome)
  • Several years of professional experience in SEO – in-house, in an agency or self-employed
  • Experience with relevant SEO tools such as Google Analytics, Search Console, Ahref, moz, Searchmetrics, etc.
  • Proven KPI track record and an analytical, result-oriented mindset
  • You are a creative genius with a good feel for language and storytelling, as well as an eye for detail
  • Previous experience in managing and implementing SEO projects
  • Good to have: Prior experience within Sports Betting and casino environment
  • Essential: Fluent in German & English, oral and written

Additional Details

What’s in it for you:

  • Agile and multicultural company with flat hierarchies
  • Self-organised, self-responsible and entrepreneurial employees
  • Competitive salary, Health and Dental Insurance, Performance Bonuses, Subsidised Parking, Sports incentives & Childcare
  • Opportunities to develop and grow
  • Relocation Assistance
  • Office sea-views, social events, healthy treats, kitchen on every floor


Saint Julians, Malta
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