Gaming CRM Manager- German Speaking

Key Responsibilities

The Gaming department is part of the Online tribe and responsible for revenues generated in all Casino products. The department is split into two collaborating main teams: Operations and CRM. The CRM team is responsible for the overall CRM strategy and handles customer communications at all stages of the customer life-cycle through various communication channels. Focus is to increase the customer activity and value while decreasing churn rates.

Job Description

What you will do: 

  • Implement and manage customer life cycle funnels for Tipico Casino
  • Build campaigns and user journeys using Emarsys/ Exact Target
  • Promotion planning and execution including pre/post-analysis
  • Oversee campaign designs and write marketing copy
  • Configure promotions in the various Casino supplier backoffices
  • Run ad-hoc promotions
  • Proactively improve and optimize customer communications
  • Come up with new promotion mechanics and automations to drive market KPI’s
  • Engage internal analysts in generating actionable insights using market and customer data



What you offer:

  • Previous experience in this or a similar CRM role
  • Good understanding of email cycles and customer life cycle management
  • Passion for Casino and knowledge of Casino games (Slots, Table Games, Live Dealer)
  • German native speaker with English to business standard
  • Willing to work on the weekend
  • Good analytical skills coupled with effective communication
  • Good html and Excel knowledge
  • Ability to deliver results and outstanding service whilst working to tight time-lines
  • Self-starter with a positive, can-do attitude and good problem-solving skills

Additional Details

Additional information

What we offer:

  • Agile and multicultural company with flat hierarchies
  • Self-organised, self-responsible and entrepreneurial employees
  • Competitive salary, Health and Dental Insurance, Performance Bonuses, Subsidised Parking, Sports incentives & Childcare
  • Opportunities to develop and grow
  • Relocation Assistance
  • Office sea-views, social events, healthy treats, kitchen on every floor


Saint Julians, Malta
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