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Team Lead CRM - Retail (m/f/x) - German Speaking

Saint Julian's, Malta


Our Lineup

We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fueled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of  Spannung , thriving through our values of  Trust, Progress , and  Passion . We push the limits of what’s possible because we believe that when adrenaline meets progress,  awesome  things happen.

Are you ready to turn up the power and bring the thrill of  Spannung  into your working life? Then show us your game face – because we’re looking for a  Team Lead CRM Retail (m/f/x)  to join the team!

Your daily pitch:

Passion drives us, our passion for sports, our passion for our retail business. We are always prepared and ready to take things to the next level for our customers, they are our main focus, the center of everything we do. The purpose of this role is to lead a team of CRM Specialists to increase customer retention and engagement across our Retail business by creating excellent multi-channel communication and event-driven ad-hoc promotions. We are driven by customer insights together with our strong business knowledge and you can have an impact on our success story and Maximise Spannung for our customers.

Your playing field

  • You will lead your team to ensure smooth running operations and that they are producing high performance and quality – we never settle for second!
  • You will take ownership of all ad-hoc campaigns, with end-to-end responsibility. From conception, to segmentation, execution and analysis.
  • You will create a collecton of in-shop promotions which our Business Partners can order (for example, for shop openings).
  • To reach our company’s targets, you will take care of our bonus budget distribution.
  • You will own the retail marketing campaign calendar and ensure it’s aligned with all federal state laws, as our focus is on delivering solutions with integrity.
  • Maximise our customers’ experience and life-time value by creating moments of Spannung in each customer’s journey to increase their loyalty.

Which skills should you bring to the pitch:

  • Work Experience. 2+ years’ experience in a similar role. Gaming Industry or CRM experience is also essential.
  • Bachelors/Master’s Degree. in Business Administration, Economics, Informatics or equivalent work experience
  • Languages:
    • English. Our #oneteam consists of more than 40 different nationalities working together to achieve Tipico's mission. English is the way we communicate within the company.
    • German. As the # 1 sports betting provider in the German-speaking market, we need your fluent German written and verbal skills.
  • Advanced analytical and problem-solving skills. We need you to come up with the best solutions for us.
  • Strong communicator:  Excellent verbal and written communication skills – You know how to manage and present to stakeholders.
  • Strong project management skills. And organizational skills to stay on top of the game
  • Highly data driven with a strong understanding of numbers. Let’s make evidence-based decisions and identify opportunities to grow.
  • Knowledge of Tools. You have a good understanding of one Marketing Automation Tool such as Emarsys and have Advanced knowledge of Excel.

This is how we score with you:

  • Established International Group.  We have a solid foundation on which to grow.
  • Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support.  To make your move to Malta as smooth as possible 
  • Competitive Package.  We care for our employees, offering a competitive salary, private health, and dental insurance and free parking.
  • On-site childcare.  Worried about where to leave your 3+ year-old kids? We´ve got a game plan.
  • Sports Incentive.  We want you to remain active with the sport of your choice!
  • Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
  • Events.  Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment.  We believe in collaboration and working together as a team, but we also give importance to the uniqueness of each and every one of us.

Are you ready to enter the pitch? Join us and let's maximise Spannung together in the world of sportsbetting.



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.