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SEO / SEA Manager - German speaking (m/f/x)

St. Julian's, Malta


We are Tipico, the leading sports betting provider in Germany. We are not only one of the coolest sports brands, but also one of the most exciting iGaming companies. Everyone knows us, and we release and promote games from the most popular providers in the world of iGaming. We ensure that our players always enjoy a safe and responsible environment full of action every day!

We are fueled by our passion for the perfect product, using the newest technologies and partnering with the best to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of  Spannung , thriving through our values of  Trust, Progress , and  Passion . We push the limits of what’s possible because we believe that when adrenaline meets progress,  extraordinary  things happen.

Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a SEO /SEA Manager (m/f/x)  to join the team!

Are you an SEO/SEA manager and are you passionate about optimizing rankings, researching profitable niches and efficient AdWords-based performance marketing? Do you also like to work creatively and analytically at the same time? Then contribute to the success of Tipico Games! We love, what we do. We are ambitious, ambitious and work every day to offer our customers the best possible gaming experience..

Your playing field:

  • You are the driving force in developing our SEO / SEA strategy for Tipico Games.

  • You work hand in hand with the SEO / SEA colleagues from Tipico Sport, because we at Tipico are "One Team" in marketing too.

  • You create, optimize and control the SEA/ASM campaigns and get your own budget, within which you can make independent decisions, as long as the goals in terms of acquisition price and user quality are not undershot.

  • You conduct keyword research for blog articles and product pages and book the creation with our content suppliers.

  • You monitor and analyze the development of traffic on our platforms and the competition. Our data experts will support you with this.

  • You optimize existing content on different platforms.

  • You use your ingenuity by testing creative, landing pages and new remarketing approaches.

  • You will work closely with our games department, content team and web developers.


Which skills you should bring to the pitch:

  • SEO/ASO experience: You have at least 3 years of experience in a similar position. You also have experience with WordPress and Joomla and are familiar with SEO-optimized content creation and SEO tools such as "Google Keyword Planner", "Semrush", "ahrefs", "Google Search Console" and content platforms such as "Textbroker" or "Searchmetrics" off.

  • SEA/ASM experience: You have at least 3 years of professional experience. In addition, you have in-depth knowledge of various media buying strategies.

  • Very good German language skills : Germany is our home market and we want to further expand our market leadership here.

  • Analytical: You have very good analytical, organizational and communication skills. You like to work data-driven, but at the same time creatively. You are also characterized by your extraordinary ideas, your hands-on mentality and your enthusiasm.

This is how we score with you:

  • Established International Group.  We have a solid foundation on which to grow.
  • Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential.
  • Competitive Package.  We care for our employees, offering an indefinite contract, competitive salary, Private health and dental insurance and free parking.
  • On-site childcare.  Worried about where to leave your 3+ year old kids? We’ve got a game plan.
  • Sports Incentive.  We want you to remain active and will subsidise a membership of the sport of your choice.
  • Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
  • Events.  Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment.  We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico is right for you? Apply now and join our winning team.

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.