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Head of CRM Automation (m/f/x)

St. Julian's, Malta


We are Tipico, the leading sports betting provider in Germany. We are not only one of the coolest sports brands, but also one of the most exciting iGaming companies. Everyone knows us, and we release and promote games from the most popular providers in the world of iGaming. We ensure that our players always enjoy a safe and responsible environment full of action every day!

We are fueled by our passion for the perfect product, using the newest technologies and partnering with the best to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of  Spannung , thriving through our values of  Trust, Progress , and  Passion . We push the limits of what’s possible because we believe that when adrenaline meets progress,  extraordinary  things happen.

Are you ready to turn up the power and bring the thrill of  Spannung  into your working life? Then show us your game face – because we’re looking for  Head of CRM Automation (m/f/x)  to join our team!

  • CRM Automation: You develop and own an automation strategy, encompassing lifecycle tests, optimization techniques, and documentation. Conduct in-depth analysis to ensure our automation efforts align with the highest standards of excellence.
  • CRM of the Future: Drive and refine our "CRM of the Future" initiatives, ensuring real-time CRM automation, micro-segmentation advancements, and automated content delivery on an unprecedented scale.
  • Project Conceptualization and Management: Take the helm in conceptualizing and executing projects related to future automation and CRM analytics. Manage stakeholder relationships with precision, ensuring seamless alignment with organizational objectives.
  • Data-Driven Decision-Making: Lead data analysis efforts to measure the impact of CRM automations. Make informed, data-driven decisions that elevate the effectiveness of our CRM initiatives and maintain our competitive edge.
  • Lifecycles Development: Drive continuous innovation in developing new lifecycles, focusing on enhancing customer satisfaction across all touchpoints. Streamline processes and reduce manual workload in other departments through strategic automation.
  • Maximizing Team Effectiveness: Lead a dedicated team overseeing automated CRM lifecycles and the CRM Success team. Elevate team effectiveness by enhancing automation capabilities and ensuring seamless collaboration

Which skills you should bring to the pitch: 

  • Experience.   You have 5+ years in a similar role, with focus on CRM and relevant marketing concepts. 
  • People Management.  You are an experienced people manager with strong communication skills.
  • Customer centric mindset.   The customer is always in the middle of everything you do.  As such, you design and deliver solutions with them in mind. 
  • Collaborative.    You will work cross-functionally with external partners and internal teams to nurture mutually beneficial relationships.
  • Open to change.     You maintain a flexible and creative mindset that allows you to adapt easily to changing situations and circumstances.
  • Personal & professional integrity.   You have the desire and determination to work hard to meet the job’s goals while adhering to policies.
  • Solution-oriented & hands-on.   You’re consistently achieving results, even under tough circumstances and never too busy for operational work.
  • Fast paced environment.  Loving the heat of the game, at Tipico you can create campaigns from the scratch and bring all your creative skills to the pitch. With your start-up mindset you really can make an impact here.

This is how we score with you: 

  • Established International Group . We have a solid foundation on which to growth
  • Personal and Professional Growth . We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support.  To make your move to Malta as smooth as possible
  • Competitive Package.  We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
  • On-site childcare.  We’ve got a game plan to support you and your 3+ year old kids.
  • Sports Incentive.  We want you to remain active and will subsidise a gym membership of your choice.
  • Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
  • Events.  Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment . We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico is right for you? Apply now and join our winning team.

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!

Wir freuen uns auf Deine Bewerbung! Let`s maximize Spannung!  



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.