Skip to main content

Games CRM Team Lead - German speaking (m/f/x)

Saint Julian's, Malta


We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fuelled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.

Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a Games CRM Team Lead to join the team!

Are you customer focused with a passion for the Games sector of the gaming industry?  Are you data-driven and have a desire to lead a team?  If so, the Gaming team at Tipico may be just the place for you!  The Games CRM Team Lead will increase customer retention and engagement with a focus on our Games product through excellent multi-channel communication and event driven ad-hoc promotions. This individual will increase the customer lifetime value by up and cross-selling customers from the database depending on their value and lifecycle segments.  The CRM Team Lead is driven by customer insights together with strong business knowledge and will have an impact on our success by managing/maintaining a more active and accurate database.

 Your playing field:

  • With your leadership skills, you will guide a team of Games CRM Managers to ensure that the team performs on a high efficiency.
  • You will maximize the customer experience and life-time value by leading the CRM Games campaigns with your meticulous customer knowledge and dedicated passion to create moments of Spannung in-game.
  • Own all Games campaigns from end to end: creation, suggestion of target groups based on value segments and predictive models, budgeting, preparation, execution, and analysis of results.
  • You will monitor, analyse, and track the financial effectiveness of Games campaigns and provide regular reporting against budget to improve campaigns by using A/B tests and insights from the Marketing Intelligence team. We challenge, reinvent, and push ourselves to define new levels of excellence!
  • You will ensure the best possible usage of all marketing tools in close collaboration with other stakeholders, we are #oneteam.
  • Organizational skills will be essential when managing the Games marketing campaign calendar and Games campaign forecasts.

Which skills you should bring to the pitch:

  • German Language.   As the leading sports betting provider, native or fluent German language skills both written and spoken are required.
  • Experience.   You have 2+ years of CRM/Gaming industry experience.
  • Collaborative.    You will work cross-functionally with external partners and internal teams to nurture mutually beneficial relationships.
  • Ownership & Accountability.  You take responsibility and hold yourself and others accountable to meet commitments.
  • Customer centric mindset.  The customer is always in the middle of everything you do thus you design and deliver solutions with them in mind. 
  • Value respectful work relationships.  You build partnerships and relationships across different groups recognizing the value of other opinions.

Additional Skills:

  • English language skills both written and spoken are essential.
  • Competent in using at least one Marketing Automation Tool (Emarsys preferred)
  • Highly data driven with a very strong understanding of numbers

This is how we score with you:

  • Established International Group.  We have a solid foundation on which to grow. 
  • Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support . To make your move to Malta as smooth as possible
  • Competitive Package.  We care for our employees, offering an indefinite contract, competitive salary, Private health and dental insurance and subsidised parking.
  • On-site childcare.  Worried about where to leave your 3+ year old kids? We’ve got a game plan.
  • Sports Incentive.  We want you to remain active and will subsidise a membership of the sport of your choice.
  • Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
  • Events . Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment.  We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you? Apply now and join our winning team! 

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels.

We look forward to your application!



01 01


The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



02 02


Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



03 03


We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.