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CRM Lifecycle Team Lead (m/f/x)

St. Julian's, Malta


We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fueled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen. 

Are you ready to turn up the power and bring the thrill of Spannung into your working life? 

Then show us your game face – because we’re looking for a  CRM Lifecycle Team Lead (m/f/x)  to join the team.

Your Daily Pitch:

Your job is to increase customer retention and engagement across the whole Tipico business by leading the CRM Lifecycle team, outlining and realizing customer lifecycle campaigns and communications. 

You will be continuously looking to improve player effective engagement and (re-)develop customer journeys across online and digital shop customers. The success of these activities will contribute towards the Tipico success story by having a more active and healthier database whilst increasing customer lifetime value.   

Your playing field:

  • With your  leadership skills , you will guide a team of five CRM Managers to ensure that the team performs on a high efficiency.
  • You develop and implement highly automated and personalized  lifecycle campaigns  across multiple channels with a strong focus on players’ lifecycle journeys based on customer behavior modelling.
  • You will ensure the best possible usage of all marketing tools in close collaboration with other stakeholders.
  • You will monitor, analyse, and track the effectiveness of campaigns and provide regular reporting against budget to  improve campaigns  by using A/B tests and insights from the Marketing Intelligence team. We challenge, reinvent, and push ourselves to define new levels of excellence!
  • You further automate communication across all customer flows including e.g. KYC and EDD.

Which skills you should bring to the pitch

  • Good communications skills.  Tipico is an international Company.   For this role you need strong German and English skills in both ways, written and verbal to communicate with our mainly German speaking customers.
  • CRM experienced.  You are experienced in the field of CRM and have already proven your skills within successful CRM campaigns developing from the scratch.
  • Project Management.  Your outstanding Project Management skills will help you to develop and drive forward new projects while always having the overview and foresee the next steps for reaching the set goals.
  • Technical Understanding.  You are skilled in using common CRM tools like Emarsys (or similar) along with MS Office Programs, especially Excel, and can quickly familiarize yourself with new systems.

Additional Skills:

  • People Management . With your hands-on mentality and first people management experience, you will own this role from the very first day.

This is how we score with you: 

  • Established International Group.  We have a solid foundation on which to grow.
  • Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential.
  • Competitive Package.  We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
  • Sports Incentive.  We want you to remain active and will subsidise a gym membership of your choice.
  • Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
  • Events.  Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment.  We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico is right for you? Apply now and join our winning team.

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.