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CRM Lifecycle & Personalization Manager (m/f/x)

St. Julian's, Malta


We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fueled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.

Your daily pitch

Do you have a passion for CRM and technical advancements?  Does the idea of continuously questioning the status quo with the aim of enhancing customer engagement and retention excite you? If so, the Sports Marketing Retention team at Tipico may be just the place for you!  The  CRM Lifecycle & Personalization Manager (m/f/x) will outline and realize customer lifecycle campaigns and communications, both transactional and for marketing purposes. We continuously look to improve player effective engagement and (re-)develop customer journeys across online and digital shop customers.  Accomplishing this is how you will make an impact towards the Tipico success story by having a more active and healthier database whilst increasing customer lifetime value. 

Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a CRM Lifecycle & Personalization Manager (m/f/x)  to join the team!

Your playing field

  • You will be responsible for developing and executing end-to-end CRM strategies and using marketing automation tools to create transactional, promotional, and informational content strategies to grow our early sportsbook player lifecycle and improve customer acquisition across multiple products. 
  • You will be meeting business goals by creating and executing promotional campaigns, employing A/B testing for learning and performance scaling, while ensuring all communications are on brand and impactful. 
  • Working closely with data science, product, marketing, and insights teams while applying your analytical mind-set, you understand consumer behaviour and segmentation and redesign the latter accordingly. These insights help you identify business opportunities and develop new lifecycle marketing strategies like for e.g. DS models. 
  • Continuously optimise our partner-facing touchpoints and automated campaigns by providing analysis, insightful reports, and actionable guidance. You will be documenting your findings and processes to pave the way for future growth in both Germany & Austria.
  • As an expert user in CRM tools like Emarsys, you coach and mentor team members, demonstrating in-depth knowledge of features, functionalities best practices, and marketing automation techniques. 

Which skills should you bring to the pitch

  • Qualification. You are holding a Bachelor or Masters’ Degree in Business Administration, Marketing or similar
  • Experience. You bring relevant experience in CRM, MarTech, Marketing programmatic or a similar role, preferably within the iGaming industry.
  • Language skills.  English is the official language in our Malta office, therefore fluent English language skills are essential. As the #1 sportsbetting provider in Germany, German language skills are desirable but not essential
  • Data Driven . Analytical affinity combined with a strong understanding of data increases your productivity.
  • Process-oriented. You are (re-) designing complex processes by using your technical understanding and innovative and forward-thinking mind-set.   
  • Solution-oriented & hands-on. You are focused on achieving excellent results and able to challenge the status quo by being confident in your abilities and knowledge, as well as always open to learn and expand your expertise.   
  • Customer-oriented.  You fully understand what our customers are looking for and continuously put yourself in their shoes to offer the best experience possible.

This is how we score with you

  • Established International Group. We have a solid foundation on which to grow.
  • Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support. To make your move to Malta as smooth as possible.
  • Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
  • On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
  • Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
  • Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
  • Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Additional Information

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.