We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fuelled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.
Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a CRM Lifecycle Manager (m/f/x ) to join the team!
Do you have a passion for customer retention and engagement? Does the idea of continuously questioning the status quo with the aim of taking the CRM team to the next level excite you? If so, the Retention Marketing team at Tipico may be just the place for you! The CRM Lifecycle Manage r will outline and realize customer lifecycle campaigns and communications, both transactional and for marketing purposes. We continuously look to improve player effective engagement and (re-)develop customer journeys across online and digital shop customers. Accomplishing this is how you will make an impact towards the Tipico success story by having a more active and healthier database whilst increasing customer lifetime value.
Your playing field:
- With a strong focus on creating moments of Spannung for players’ lifecycle journeys, you will develop and implement highly automated and personalised lifecycle campaigns, as well as real time interactions, across multiple channels based on customer behaviour modelling.
- You will conduct A/B and multivariate testing of lifecycles to continuously optimize campaign quality and performance. We believe in assessment, action and achievement!
- Constant analysis of lifecycle campaign in close collaboration with the Insight team, other CRM teams and Data to improve ROI of the lifecycles
- You will have a leading or supporting role within CRM projects (tool introduction, emarsys setup and enhancement, improvement of existing tool landscape), contributing to our #oneteam!
Which skills you should bring to the pitch:
- Collaborative. You will work with other teams, departments, and 3rd party providers to provide stakeholder management and milestone tracking to ensure fast and successful progress.
- Customer centric mindset. The customer is always in the middle of everything you do. You will always design and deliver solutions with them as your primary focus.
- Nimble learning mindset. You actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Ownership & Accountability. You take responsibility and hold yourself and others accountable to meet commitments.
- Solution-oriented & hands-on . You consistently achieve results, even under tough circumstances and never consider yourself too good for operational work.
- Native or Fluent German and English language skills both written and spoken are essential.
- 1+ years of experience in a similar role.
- Process Management skills.
- Stakeholder Management skills.
- Advanced Excel knowledge.
- Experience with CRM Tools (ex. Emarsys).
This is how we score with you:
- Established International Group. We have a solid foundation on which to grow.
- Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
- Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, Private health and dental insurance and free parking.
- On-site childcare. Worried about where to leave your 3+ year old kids? We’ve got a game plan.
- Sports Incentive. We want you to remain active and will subsidise a membership of the sport of your choice.
- Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
- Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
- Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.
Think a career at Tipico is right for you? Apply now and join our winning team.
If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels
We look forward to your application!
See how we take care of our entire team with these incredible benefits.
Grow Through Excellence.
As One Tipico, we work together at pace, utilizing each other’s strengths to earn our victory. We’re always learning from each other, growing through collaboration and achievement. Surrounded by experts, and with management committed to your development, you can excel and be better than your best.
You’re Worth It!
We work with only the best, and we’re prepared to invest in you. Here at Tipico, we offer competitive salary and compensation packages. Not to mention our One Tipico bonus, designed to reward our team for their great performance, and every moment of Spannung they create!
Dream Team Moments.
We know how to win, we know how to work together, and we know how to have a good time. Bonding as a team and enjoying our great socials is a huge part of our culture, and we keep the Spannung rolling outside of the office with our exciting, fun, and always-memorable events.
Get Your Heart Racing!
Tipico loves sport – but we also know how just important fitness is for our team’s physical and mental health and wellbeing. We have plenty of sports incentives to keep you active and moving, whatever gets your blood pumping, gets your heart racing, and helps you feel those moments of Spannung!
Cool and Stylish Spaces.
As well as enjoying the thrill of working together as One Tipico, you can do it from our cool, stylish and modern offices. With collaborative spaces and Spannung-charged interiors, we’ve invested in a workplace where you can be comfortable and do your best work. And with flexible working hours, we trust you to get the job done.
Our three core values guide all we do. Explore each one to learn what matters most at Tipico.
The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.
Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!
We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.