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CRM Campaign Manager - German speaking (m/f/x)

Saint Julian's, Malta


We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fuelled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.

Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a CRM Campaign Manager to join the team!

Are you customer focused with a passion for the sports?  Are you creative enough to produce amazing campaigns yet data-driven enough to analyse their financial effectiveness?  Do you have a strong desire to maximize our customers’ experience? If so, the Marketing Retention team at Tipico may be just the place for you!  The CRM Campaign Manager will increase customer retention and engagement with a focus on our Sportsbook product through excellent multi-channel communication and event driven ad-hoc promotions. This individual will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, well executed campaigns The focus is on customer engagement by constant optimization of customer communication and user experience.

 Your playing field:

  • You will maximise the customer experience and life-time value by releasing  CRM campaigns through the effective and creative usage of customer touchpoints - delivering improved loyalty
  • You will be responsible for the creation and roll-out of creative newsletter content and various innovative campaigns that will reach a huge audience.
  • You will work in close collaboration with internal and external stakeholders to ensure the best possible usage of all marketing tools.
  • You will use your analytical nature to monitor, analyse and track financial effectiveness of campaigns and provide regular reporting against budget to improve campaigns.
  • You will support the management of the marketing campaign calendar and campaign forecasts.

Which skills you should bring to the pitch:

  • German Language.  As the leading sports betting provider, native or fluent German language skills both written and spoken are required.
  • Experience.  You have 1+ years of CS, Acquisition, CRM, or Gaming industry experience.
  • Collaborative.  You will work cross-functionally with external partners and internal teams to nurture mutually beneficial relationships.
  • Nimble learning mindset.  You are not afraid to experiment to find new solutions.  
  • Solution-oriented & hands-on.  You’re consistently achieving results, even under tough circumstances and never too busy for operational work.

 Additional Skills:

  • English language skills both written and spoken are essential.
  • Knowledge of retention and reactivation strategies.
  • Usage of at least one Marketing Automation Tool (Emarsys preferred).
  • Embraces change and has a self-learner attitude.

This is how we score with you:

  • Established International Group. We have a solid foundation on which to grow.
  • Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
  • Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
  • Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
  • Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
  • Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you? Apply now and join our winning team.

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.